How to Boost your Online Listing

“Am I getting enough out of my directory profile?”

If this is a question you are asking yourself right now, then this blog post is definitely for you. Adding your small business to the Made in Grimsby & Cleethorpes website is definitely an excellent first step towards boosting your online presence and reaching new local customers, however, there is always room for improvement. So today we will be talking about how you can use SEO to boost your online listing.

Whilst this post is intended for anyone who already has a profile on the Made in Grimsby & Cleethorpes website, or anyone interested in joining the membership; there is also useful advice here for anyone writing the web copy for their business.

Let’s Talk SEO

You might have heard the phrase SEO floating around the internet, but do you know what it is? And why is it important?

Quite simply, SEO stands for Search Engine Optimisation.

A website with good SEO will show up on Google, and other Search Engines, for terms that are relevant to your business and customer base. It helps draw people to your business who have a genuine interest in what you have to offer.

For example, if someone is looking for small businesses in Grimsby, they might type “Grimsby Small Business” into a search engine, and this is how Made in Grimsby & Cleethorpes shows up:

Grimsby and Cleethorpes Small Business Google Search Result Page

However, you can’t just expect your website to just rank in Search Engines. You need to help them find you.

The great thing is, if you optimise your listing, you won’t just be pushing your business out there for Search Engines, you’re also boosting the likelihood of customers finding you through the Search Functionality on MIG&C too. This is why it is so important to put a little work into getting your listing right.

Get to Know Your Business

The best place to start with SEO is always sitting down and getting to really know your business.

  • What do you do?
  • What are you selling?
  • Who are your ideal customers?
  • Why are they going to want to buy from you?
  • What are their pain points, and how are you solving them?

Really get into their heads, and delve into the types of questions that they might be asking to lead them to your business.

Now think about what people might type to find your business in a search engine.

Remember: Most of us don’t type the same way as we speak. Think how you type when searching for something.

Start Writing

The best place to start with applying SEO for your listing is the actual description of your business.

Look at the keywords and search terms that you have come up with for your business. Do you use them in your description?

If not, add some in. However, be careful with this. Google is all about authenticity and context, so don’t just fill your listing with random keywords. Google is looking for sentences that are designed for the reader, not to trick the search engines.

It can also be helpful to use synonyms, or similar terms, to the ones you are using to help Google understand the topic fully.

Just adding strings of keywords is actually known as Keyword Stuffing, and is considered Black Hat SEO. This isn’t a good thing, so don’t do it.

Look at your Images

Did you know? Google can only read text.

So, those beautiful images you have of your logo, shop premises and products…? Yep, Google has no idea what they are because it cannot see the image.

What it can do, however, is “read” the image. That is, any text associated with the image. Most importantly, it will try to read the title of the image.

Don’t get me wrong, most of us are guilty of giving images silly titles or leaving them as they come (IMG_123 is a common one!).

Take some time to think about what you are writing in your Titles. What is the image of? What is the purpose of the image? What does it show of your business?

Sometimes, it is good to imagine that you are describing the image to a blind person (which also helps your images fit Accessibility, for users who use screen readers)

Tasks to Boost Your Online Listing

  1. Really get to know your business
  2. Figure out what search terms your customers might be using to find your business online
  3. Add those search terms and any relevant synonyms to your listing description, remembering to write with your customers in mind
  4. Add titles to your images that describe them and what you want your audience to know about them
  5.  Have a lovely day 🙂

Not a member of MIG&C yet? Click here to join 🙂